Returns Intelligence
Resources

Measure Shopify returns without fooling yourself

Practical, ungated guides for matching returns to the sales that produced them, finding costly SKUs, and choosing what to investigate next.

The ReturnsIntel approach

Keep each return attached to its original sale

A useful return rate compares returned units with the sale cohort that produced them. That single rule prevents a return processed today from being divided by unrelated sales made today, and it keeps incomplete cohorts from looking artificially healthy.